Kids Martial Arts School Lead Gen – Meta Ads


ROAS: 51x
Revenue: $29,700
Ad spend: $580
Period: 3 monts

Background

Local martial arts school operating for over 30 years. Strong local brand awareness built through years of offline work and referrals, but never monetized through paid ads. Goal was simple: fill kids’ classes using a system that fits how the business already works.

Strategy

Instead of inventing a new funnel, we built the acquisition system around the client’s strengths:

  • strong trust among parents
  • excellent in-person presentation
  • very high close rate after meetings

Ads were used only to generate local leads and start real conversations.

Execution

  • Meta Ads only
  • 5 static ads and 3 video ads
  • Video ads were built using existing client content
  • Both static and video ads strongly emphasized:
    • local presence
    • 30 years of operating in the same area
    • clear location references (street / neighborhood-level cues)

The goal was simple: when parents saw the ad, they immediately knew exactly which school this was.

Lead Flow

  1. Lead generated via Meta lead forms
  2. Automatic email notification sent to the client
  3. Immediate phone call to parents
  4. Invitation to an in-person parents’ meeting
  5. Live presentation and enrollment on-site

Many parents already recognized the brand during the phone call, which significantly increased trust and meeting attendance.

Results

  • Ad spend: $580
  • Leads generated: ~130
  • Lead → meeting rate: ~70%
  • New students enrolled: 81
  • Revenue generated: $29,700
  • ROAS: 51x
  • Campaign repeated annually with similar results

Why It Worked

The funnel was designed to play to the client’s strongest assets:

  • local brand awareness built over decades
  • direct contact with parents
  • in-person sales process

Paid ads didn’t replace the business model — they amplified what already worked.

Takeaway

This case shows how simple Meta Ads, combined with strong local positioning and a solid offline sales process, can generate exceptional returns without complex funnels or automation.s already works.